By AV Magazine in Products, US&Canada March 15, 2023 0
DooH specialist Branded Cities has teamed up with Caesars Entertainment to build and sell digital advertising space on the 1,580q m Horseshoe, which will be operational by the end of March. Fine Pixel Pitch LED Panel
DooH specialist Branded Cities has teamed up with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a new full-motion LED display located on the Las Vegas Strip.
The three-sided ‘Horseshoe’, which will be operational by the end of the month, stands 55m high. At 1,580sq m, it is one of the largest digital signs on the Las Vegas Strip.
Branded Cities already exclusively markets the Harmon Corner, bLVd and 63LV billboards on Las Vegas Boulevard.
Steven Ellman, chairman and chief executive of Branded Cities, said: “With the addition of The Horseshoe to our Las Vegas inventory, Branded Cities effectively controls more than 4,450sq m of premium and iconic digital signage, providing advertisers with unparalleled reach in the Las Vegas market.”
Sign up for regular updates and get the latest news delivered straight to your inbox. You can manage your subscriptions just select the ones you want to receive.
Sign in or Register a new account to join the discussion.
Creatvie LED Display By using this website you are consenting to the use of cookies. AV Magazine is owned by Metropolis International Group Limited, a member of the Metropolis Group; you can view our privacy and cookies policy here.